Cidermill Consulting is certified to use Celemi learning products CELEMI Apples & Oranges® and CELEMI Enterprise™ and CELEMI Performance™ and CELEMI Decision Base® and the Medici Game for business simulation seminars in the UK and Ireland.

Celemi Learning Tools

Complementing Cidermill’s existing training curriculum of business and industry training, CELEMI Apples & Oranges®, CELEMI Enterprise™, CELEMI Performance™, CELEMI Decision Base® and The Medici Game enable us to offer exciting learning experiences. We strongly agree with Celemi that ‘learning by doing’ is the most effective and certainly the most enjoyable way of learning.

Help me choose a simulation that suits my organisation.

Celemi’s Apples & Oranges® is a board-based business simulation of a company where employees face a challenge: to lead and develop the company to achieve maximum productivity and profit. Participants learn to monitor cash flows, improve the efficiency of resource development and analyse balance sheets and profit & loss statements. All this under constant pressure from suppliers, customers and competitors.

Working in small teams of 4, the simulation runs for an intensive 6-8 hours. Each team gets instant feedback on how their decisions on such different matters as stock management and customer service influence the bottom line. In short they compare apples and oranges. From this they learn how to get the most out of company resources.

Based on a single core business simulation, four variations of Apples & Oranges are available, each of which includes some special twists to provide experience unique to a particular industry:

• Apples & Oranges MANUFACTURING: suitable for participants from any industry, this version helps people learn the basics of business finance. It is based upon a model of a manufacturing company.
  Download an Apples & Oranges MANUFACTURING fact sheet in a new window.
  
  
• Apples & Oranges MANUFACTURING - SALES: this enhanced version of Apples & Oranges Manufacturing is particularly appropriate for sales teams in, or selling to, a manufacturing organisation. Participants learn how to develop a set of clients to gain maximum long term benefits for an organisation.
  Download an Apples & Oranges MANUFACTURING - SALES fact sheet in a new window
  
  
• Apples & Oranges RETAIL: especially suitable for participants from the retail industry, this version helps people understand business finance in the retail industry. It also helps back office people understand what it is like to run a retail store at the front line.
  Download an Apples & Oranges RETAIL fact sheet in a new window.
  
  
• Apples & Oranges SERVICE: designed for participants in service companies, this new version helps people learn how optimal deployment of human resources can dramatically influence the outcome of projects and subsequently the overall financial performance of an organisation.

Apples & Oranges is commonly used by people at all levels to learn how better to manage their company's resources. Cidermill uses Apples & Oranges to

• help sales teams, selling to end user companies, to understand the business issues faced by their clients
• help everyone understand better the business and financial processes of their own organisation

For more details about Celemi’s Apples & Oranges business simulation you can download in a new browser window a 2-page Apples & Oranges Fact Sheet for all versions of the learning product. (You may need to download a free copy of Adobe Reader in a new window from the Adobe web site).

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CELEMI Enterprise™ business simulation was released in 2008. Six companies compete for the same customers in a dynamic marketplace. Participants take on the roles of the management team (Marketing & Sales, Development, Planning and Finance). The challenge is to build and successfully execute a strategy that leads to a winning market value for the enterprise.

Enterprise is compelling, absorbing, fun and highly competitive; it is a very fast way to enable management teams learn to work together and behave strategically.

During 1½ to 2 intensive days Enterprise helps middle and senior managers from many different industry sectors to think and act strategically.

Specifically, participants will learn to:

• win the right customers
• use resources wisely
• prioritise activities based on the right information
• stay competitive in a changing market

For more details about Celemi’s Enterprise business simulation you can download in a new browser window a 2-page Enterprise Product Sheet. (You may need to download a free copy of Adobe Reader in a new window from the Adobe web site).

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CELEMI Performance™ is the latest product in the Celemi portfolio, released in 2009. It is a board-based business simulation for from 4 to several hundred participants, grouped in teams of 4. Performance workshops take just 4 hours.

In Celemi Performance™, teams exercise their business minds by following the case story of Fenix Inc. In three chapters, they help Fenix Inc. to get the basics right, create a competitive advantage, and finally to win the business. Throughout the workshop, participants draw parallels to their own reality, reflecting on the challenges and opportunities for their own company

Participants from all levels and functions can come together for a constructive dialogue about a broad range of strategically important issues, such as product life cycles, disruptive technologies, customer segmentation and short-term vs. long-term profitability

A Celemi Performance workshop creates broad, shared understanding of the key issues and factors that influence the business. It highlights the fundamental importance of customer focus, including a solid understanding of customer needs. It illustrates how small improvements can have a great effect on the bottom line and it inspires people to focus on what can be done, even when business conditions are tough.

For more details about Celemi’s Performance business simulation you can download in a new browser window a 2-page Performance Product Sheet. (You may need to download a free copy of Adobe Reader in a new window from the Adobe web site).

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Celemi’s Decision Base® allows participants to simulate activities commonly performed in capital-intensive companies in fast-changing markets. Throughout 2 intensive days (and 10 simulated years) six teams compete for clients markets and profits. Participants learn to manage corporate intelligence and analyses, purchasing, product development and production, finance and marketing and sales.

Decision Base helps to get people from different departments see the company as a whole and become better strategic decision makers. Decision Base breaks down barriers between departments. Above all, Decision Base enables key people to understand how and why their decisions influence the entire organisation.

Cidermill uses Decision Base to teach sales teams selling to end user companies how to understand the strategic business issues faced by their clients.

For more details about Celemi’s Decision Base business simulation you can download a copy of the 2-page Decision Base Fact Sheet. (You may need to download a free copy of Adobe Reader in a new window from the Adobe web site).

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The Medici Game from Celemi is a 3 hour exercise in innovative thinking. It is based on the book The Medici Effect by Frans Johansson. The game is designed to help organisations inspire and engage people around innovation. It is suitable for all types of organisation across all industries and excites people at all levels.

Working in teams of 3-4 people, participants are encouraged to think out of the box, learn how to explore new ideas and find fresh answers to familiar challenges. The behaviour they develop can produce dramatic results when applied to their own business challenges.

For more details about Celemi’s Medici Game you can download in a new browser window a 2-page Medici Game Fact Sheet. (You may need to download a free copy of Adobe Reader in a new window from the Adobe web site).

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Celemi is a Swedish company based in Malmö in the south of Sweden. For over 20 years Celemi has been developing learning products, sold through partners in 40 countries across the world including Europe, Asia, Australia, North America and South America.

For more information contact Cidermill Consulting today. Either send us an email or call us on +44 (0)1386 840277

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