Cidermill´s “Understanding an Annual Report” training course
To be effective, professional IT sales people are expected to have, and generally do have, excellent knowledge of the full range of their company´s products. But they must also be able to understand how a customer will benefit from their products and have the confidence to discuss with the Finance Director the likely financial return of a project.

The best way to profile a sales prospect financially is to study the prospect´s annual report. Based upon material from Cidermill´s general industry training curriculum, we have prepared a training module entitled “Understanding a Company´s Annual Report”. The training session includes:

• How to obtain an annual report
• Overview of an Annual Report
• Understanding the Profit & Loss Statement
• Understanding the Balance Sheet
• Understanding the Cash Flow Statement
• Identifying sales opportunities from the Annual Report

Participants are able to put into practice what they have learned in a realistic sales case study, which includes a role-play interview with a Finance Director and concludes with a boardroom presentation.

For more information contact Cidermill Consulting today. Either send us an email or call us on +44 (0)1386 840277

All Cidermill training…