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November 2005: Cidermill delivers highly successful
"Apples & Oranges®" training seminar
Software sales specialists selling to manufacturing companies need to
understand their clients' businesses. They need to know how companies
work financially and grasp the basics of cash flow and efficient use of
capital. Using conventional training
techniques this can take a long time and isn't always successful.
Most people aren't financially trained and find it difficult to understand
balance sheets and profit & loss statements.
By using Apples & Oranges® Cidermill
delivered a highly successful seminar enabling a group of sales specialists
to learn the financial basics. By simulating a company they learned by running
a company themselves. The participants found it to be great fun. And it
took less than a day. Now they feel confident to identify and
propose new opportunities with their clients.
Typical comments from participants:
"The team will definitely benefit from the training"
"How can I get hold of this course to use with my client?"
Two days after the course we received this comment:
"One of the team has already used her knowledge to
discuss a potential manufacturing opportunity … that's what I call a result!"
The business simulation was delivered as a component of an intensive 2-day sales
training course, which provided a complete picture of the UK manufacturing
industry. Sessions included:
- 'Lean Manufacturing'
- 'Compliance and Validation'
- 'Product Lifecycle Management'
For more details about Celemi´s "Apples & Oranges" business simulation
you can download a copy of the 1-page
Apples & Oranges Fact Sheet.
(You may need to download a free copy of
Adobe Reader in a new window at the Adobe
web site).
To find out how Cidermill could help your sales teams learn the basic skills
of company finance, contact Cidermill Consulting today.
Either send us an email or
call us on +44 (0)1386 840277
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